Tuesday, June 28, 2011

Google Optimization

Any internet user these days would know that Google is the most used search engine. Hence for business owners including webmasters would like to have Google optimization which is increasing the visibility of the site for various keywords on Google. When you have a site that ranks well for popular keywords on Google you can be sure that you will receive a good number of visitors that you can convert to sales with a good product or service.

While you are trying to optimize your site for Google, you have to take care of a lot of parameters including what will work well with the search engines, how to get your pages listed etc. It is important that you have the right amount of knowledge regarding the amount of traffic you can expect and the returns on investment. If you do not, ask the experts. Professionals at Pardhi Media Marketing can tell you if Google Optimization is something that can get you results or not

You can be sure that most of the traffic on the web is diverted through Google and by maximizing the opportunities through Google Optimization you can always ensure better business. With so much competition these days in almost any field of business you have to be the first to adapt to new ways or else you will lose a significant amount to your competitors.


10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google SEO to record better your website.

1. If your website has the Welcome screen,
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.
  
2. Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.

3. Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.

4. Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.

5. Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
 
6. Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.

7. Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.

8. Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
  
9. Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).

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