Monday, August 29, 2011

Top 10 Basic SEO Checklist

Below is a keyword checklist to ensure that you follow the basic top tips to optimise your pages correctly including existing, main pages and secondary ones so to present them to the search engines in a acceptable manner, generally accepted search engine algorithm rules.



URL: Get your primary keyword as close to the beginning of the URL as possible.

Title Tag: The title should be between 10 and 50 characters and include one or more keywords while still being descriptive.

Description Meta Tag: The description meta tag should be insightful and useful but it should also contain one or two of your more important keywords.

Keyword Meta Tag: It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don’t appear in the body of your text.

Keyword Density: Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 12% is the maximum you should aim for if you exceed this you could fall foul of Google’s acceptance and cross the line and commit the sin of ‘spamming’ and key word stuffing. Anything less than 2% is unlikely to yield good results. Density for a single keyword should be between 1% and 7%. 1% seems too low and 7% a little too high. Wherever possible aim for approx 5% with the primary keyword and 3% with secondary and subsequent keywords. This is balance which requires very careful consideration and calculation. SEO experts are more skilled at this fine balance and you should seek advice on this subject.

Header Tags (e.g. H1 and H2 tags): More weight is given to keywords that appear within H1 tags, then H2 tags and so on.

Text Formatting Fonts (e.g. strong, bold and underline): This may not offer much weight in algorithms, but generally if you bold the first instance of your keywords and the last instance of your primary keyword you should see some positive results.

Beginning of Text: The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph.

Key-Phrases as Whole Phrases: If you are targeting Internet Marketing as a key phrase then do not split the words up if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.

Images Alt Text: Include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.


Friday, August 26, 2011

What Are Keywords? How To Use Them

Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information. To make your search better, you need to use keyword along with other words or a phrase. This gives more relevant search results. You can get some keyword suggestion from different online tools.

Importance of keywords
Keywords play an important role to increase traffic in your website. Keywords can be used in your website related to the search engine to offer you targeted traffic to you web pages. Keyword facilitates people who need your information or any product to reach you. For example, keywords are the contact numbers for your business and search engines like Google and Yahoo are like the telephone directory, this telephone directory list your contact and address in shape of keyword.

Which keywords are the best for my website?
Now, how you will decide that which keywords the best and relevant to your web pages? This is the most important to use top paying keywords and good keywords related to your website. For this, for a while consider you as a customer who goes to the shoe shop and asks for their required shoe. What type of questions you will ask to demand your required design, size, company and she price? And what words or phrase you will use? These will be your keyword and appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant to your product or web content.
List your keywords and phrases or get some help from adwords keyword tool, keyword selector tool or another keyword tool and also use keywords analyzer to find top paying keywords related to your website. Now use your keywords in your web content in an appropriate phrase and wait for the result. Remember, that a single popular keyword have a lot of competition to get top ranking in the search result.

Are you using popular keywords?
Do not expect that after using proper keywords and submitting your site to the search engines ensures the flood of traffic to your website. Seo is not a part time job, it require time and concentration as well as seo skill. Firstly, search engines can take several weak to process your submission. Secondly, some search engine considers many other factors such as site popularity and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore, it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.

Another important factor that most people forget while putting keyword position, the people may not enter the keyword or phrase in search engine as your keyword. So using keywords according to their nature is very necessary.

It is advised you use some keyword search tool or google keyword tool to find some good adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords, the more chances your site will be reviewed. https://adwords.google.com/select/KeywordToolExternal can help you get some good keyword according to your site.





Some keyword tips
Let me tell you guys that how I use my keywords:

   1. Best Place For Keywords
      The best places of keywords in your pages include at the top of your page, in the headline, sub headline, in title, first and last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first paragraph, in the first line or sentence.

   2. Keywords And META Tags
      Using keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check
      the HTML coding,
      Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title with very shot description and include one keyword.
      Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword and for site description, write a short sentence, this will be shown in browser when visitor will search your site and the search list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords. It is better to use different site title and description and keyword for each page.

   3. Keyword And ALT Tag
      If you add an image or picture, you can include an ALT tag containing a short description with a keyword. The search engine robot will read your ALT tag like META tag.

   4. Put Keyword in Domain Name And Page Title
      Try to find a domain name containing keyword such as seotips or seo_tips. This will get you additional fairy points same like including keywords in your page names.

Thursday, August 25, 2011

On Page SEO Tips Video

On Page Optimization is the most important and complex part of search engine optimization. This Video helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This Video helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.


Friday, August 19, 2011

EASY SEO PROCESS VIDEO

The Google optimization process is not fully structured, but could result in the following steps:
1) Analysis of competition.
2) Survey of Keywords.
3) Development of a database for the site.
4) Incorporation of keywords.
5) Review and building links.
http://seologixseo.blogspot.com/
 


Wednesday, August 10, 2011

Search Engine Optimization Tips & Techniques

SEOLogix provides search engine optimization news, research and tips that helps you increasing your website visibility and performance over search engines.

Search Engine Optimization

What is seo? Search Engine Optimization Tips. SEO Tips and techniques, Google Optimization, SEO for Beginners. Its easy to rank your site. How Google Calculate Page Rank. World's best blog site on seo tips and techniques.

Monday, August 8, 2011

YOUR SEO CHECK LIST

Here are Some tips to get Top Rank in all search engines. It is advised to act upon one step daily and achieve your goal.


Keyword Optimization

Having well written/optimized texts and using the right keywords right is extremely important in SEO. Make sure that before launching your website, you can give a positive answer to all the questions below:


1. Did I conductive an extensive keyword research? Did I find all the popular terms that are relevant to my industry/niche/website?
2. Did I choose the targeted keywords wisely? Have I made sure that I can compete for the selected terms? 3. Did I write unique, high quality texts that will be considered useful both by the Users and by the Search Engines? Have I performed a spelling check to all of my texts?
4. Do I have unique titles and descriptions in all the pages of the website?
5. Did I add all the important keywords in the page Titles, the Meta-Descriptions and the HTML Headings (H1-H6)? Have I optimized my texts for those keywords?
6. Are the Titles and Meta-Descriptions compelling for the users? Will they click on my page if it appears on Search Engine Results?
7. Did I use keyword combinations that are likely to be searched by users? Have I optimized my pages for those keyword combinations? Did I incorporate in the text synonyms that are likely to be used in the queries?
8. Do I have a descriptive alt text in all the images of my website?
9. Have I ensured that the content is not over-optimized, that there is no hidden text in the pages and that no Keyword Stuffing techniques are used?
10. Did I keep my pages targeted by focusing on a small number of keywords per page?
11. Have I kept the content of my pages relevant to my website’s theme? Am I sure that I have not optimized my pages for irrelevant terms?
12. Are the most important keywords of my page in the beginning of the document?
13. Did I make sure that my pages will not compete each other on SERPs and that I do not have lots of different pages optimized for exactly the same keywords?
Note that by using SEO Tools you can speed up your checks. Analyze your pages by using the Keyword Analyzer in order to ensure that your pages are targeted and optimized for your selected keywords. Additionally the SERP Analysis tool can help you analyze and evaluate the competition and see if it is possible to compete for the selected terms.

Website Development

The techniques that are used in order to develop a website are extremely important and they affect the SEO. So ask yourself the following questions and make sure you have done everything properly.


14. Is my website well coded? Is it cross-browser? Have I made sure that my pages contain no broken HTML that is likely to affect the analysis of the site? 15. Have I developed my website by using Search Engine friendly technologies? Is someone able to access my website without requiring him to use Flash, Silverlight, JavaScript/AJAX, Java applets, frames etc?
16. Is my menu visible from all the pages and is it developed in HTML so that the search engines can find the rest of the pages?
17. Is my site easy to be crawled? Do I provide text links for all the pages of my website?
18. Do I use properly the meta-robots tags?
19. Did I take steps to eliminate duplicate content by focusing on the Link Architecture, by doing 301 redirects when required and by using proper canonical tags?
20. Did I make sure that I don’t use unnecessary or incorrect HTTP redirections?
21. Do I redirect the non-www version of my website to the www version or vise versa?
22. What is the loading time of my website? Have I done everything I can to reduce it?
23. Am I certain that I do not do Cloaking and that I have no Doorway pages?

Link Structure, URLs and Links

In several articles in the past we have discussed how important it is to develop a solid link structure. Below we list the most essential checks that are related to the link structure, the URLs and the links:


24. Did I incorporate the important keywords in my URLs? 25. Have I ensured that my URLs are not too lengthy or too spammy?
26. Am I sure that no Session IDs (or other unnecessary variables) appear in my URLs?
27. Are my URLs static and SEO friendly (they do not include the “?” char)?
28. Do I use dashes instead of underscores in my URLs?
29. Have I ensured that I do not have too many outgoing links per page?
30. Do the anchor texts of my internal links contain important keywords? Are their text short but descriptive? Are these keywords the same with the ones that I selected during keyword optimization?
31. Do I have an optimized Link Structure? Do I use a tree-like architecture where the top level pages are the most important pages of my website?
32. Have I linked the most important pages directly from homepage or from the top categories?
33. Have I ensured that most of my PageRank/Link Juice passes to my internal pages and that there are not too many links pointing to external sites or dangling pages?
34. Have I eliminated all the links that point to different versions of the same page, causing duplicate content problems?
35. Have I eliminated all the broken links?
36. Do I use meaningful internal anchors when necessary?
37. Am I 100% sure that I do not have any hidden, spammy or paid links in my site?
38. Do I usually use text links instead of image links, when I point to an internal page?
39. Have I nofollowed the links that I do not trust? Have I decided on whether I will do PageRank sculpting?
In order get a detailed view of how the PageRank flows within your site and what is the link structure of your webpages, make sure you use the Link Structure Tool. It will provide you with detailed statistics and graphs along with all the data you require to evaluate your current link architecture.

Domains & Hosting

Both domain names and hosting can heavily affect the performance of your website and your SEO campaign, so make sure you check the followings:


40. Have I checked that my domain has no previous bans from search engines? 41. Does the domain name contain any useful/relevant keywords?
42. Have I selected the TLD of the domain wisely? Am I certain of why I want to use a generic or a country specific TLD?
43. Do I understand what are the benefits and the tradeoffs of using subdomains?
44. Do I know in which country my website is hosted? Am I certain that the website should be hosted in that country? (Given that the server location is a signal)
45. Is my hosting company reliable? Do they update/patch their servers regularly? Do they offer the necessary modules that will help me build an SEO Friendly Website? What is the uptime percentage? What are the loading times? How many sites are hosted under the same IP?

Off Page and other Checks

After checking your webpages you need to ensure that all the necessary files have been built, that all of the necessary accounts are created and that you are ready to go live. Check out the followings and make sure you have not forgotten any of the basics:


46. Did I create XML and/or HTML sitemaps? Have I submitted them to the search engines? 47. Have I created a robots.txt file? Do I know exactly which pages I have to block? Am I certain that I want to block those pages?
48. Have I created an account on Google, Bing and Yahoo Webmaster Tools? (Yes you should still use Yahoo tools until they are fully integrated with Bing).
49. Have I created a Google Analytics account (or use a similar Web Analytics service)? Have I added the tracking code in all the pages of my website? Am I sure? Am I 100% sure?
50. Have I set up an RSS feed (mainly for blogs and news websites)? Do I use the RSS autodiscovery technique? Have I added the RSS URL on the HTML Header of my pages?
51. Do I understand what are the benefits and the tradeoffs of using Geo location? Have I decided on whether I should use it on my website?
52. Have I evaluated the design on my website? Have I set up the call to actions?
53. Have I setup the scripts to monitor user’s activity?
54. Have I decided on whether I will do A/B testing?
55. Have I developed a solid Link Building strategy? Have I gathered all the relevant high traffic directories of my industry and the search engine’s local listings where I can submit my business? Do I know which websites link to my competitors? Do I have a plan on how to acquire high quality links?
56. Have I decided on whether I should use Social Media to promote my brand? Have I developed a solid Social Media strategy? Did I add the social media buttons in my website? Have I created the profiles?
57. Have I tested my website by using the Web SEO Analytics Toolbox? How can I improve the site based on the SEO reports?
58. Am I positive that I use no blackhat techniques and that I do not violate Google ‘s Guidelines?
59. Have I created the Email accounts, the FTP accounts etc? Have I set up everything?
60. Have I tested thoroughly my website? Am I ready to go live?
I strongly believe that if you complete all of the checks that are described above and if you use this SEO checklist you will be able to detect most of the flaws that can damage your SEO campaign. I wish you the best of luck and I am looking forward to your suggestions and comments.




 


 


 


 

 

Monday, August 1, 2011

Directory Submission

Directory submission is proven to be a wonderful method for gaining quality one-way incoming back links. Even newbie SEOs ( Search Engine Optimizing people ) knows how incoming links play an important role in today's search engine optimization procedure. Higher the quality of incoming links better your search engine rankings and internet visibility.

If you are a business owner and seeking to make presence of your website on the World Wide Web then directory submissions is the most viable option. The basic aim of directory submission is to create one way links to a website. This in turn generates more traffic flow towards your website and improves the search engine rankings. This method is perhaps the best suitable and affordable option of search engine optimization. It offers huge opportunities to promote a business online. In fact, directory submissions are the most essential factor to consider while developing marketing strategies of your business.

Directory Submissions benefits

Directory submission is the most widely and commonly used approach to build back-links towards an e-commerce website. Mentioned below are the benefits of directory submissions:
Back links: One of the major objectives of directory submissions is to generate link building towards an e-commerce website. Generating back links are the major benefits of web-directory submissions which in turn results in more traffic flow towards a website.
Search Engine Indexing: Another major benefit of directory submissions is guaranteed search engine indexing. The search engines locate your website following the back links form other websites. If your website’s link is discovered on the directory site, the spiders will follow the links to your website, thus results in increasing the visits and indexing in the databases of search engines.
Frequent visits by spiders: Search engine spiders often visit the websites present on World Wide Web to collect information for archives. The more back links a website has the more frequent the spiders will visit the website and higher a website will rank.
Anchor Text: Using anchor text on your website will eventually be hyperlinked to your website providing you an anchor- back link text from the directories. Hence directory submissions using keywords as anchor-text will boost your link reputation.

Avoid top four mistakes
As you initiate to make use of directory submissions in order to increase the business prospects and achieve success, there are somewhat four mistakes that are suggested to avoid:
Ignoring the rules: Every directory comprises of its own set of guidelines and have real managers other than web spiders to review the website’s submissions. If you fail to follow the guidelines of the directory submission then there is a possibility to be rejected.
Turning submission into sales pitch: The directory submissions made by you should only concentrate on your business facts and website. Using marketing phrases or flowery language will lead to rejection of your website by the directory managers. Always use third person language and be objective. Avoid keyword spamming!
Stuffing the title: There are a few directories that require submitting a title matching your website’s name while various submission directories permit you to incorporate keywords as well.
Use of errant e-mail address: Ensure that the e-mail address you have submitted matches well with the domain. The directory editor would be doubtful if received any e-mail address from Gmail, Yahoo and Hotmail. These search engines are most frequently associated with mass-submission software.

EASY SEO PROCESS

The Google optimization process is not fully structured, but could result in the following steps:

1) Analysis of competition.

A competitive analysis will help us to know what strategies they are using those "fight" with our company to win the segment. Through this research we know your keywords, its strengths and weaknesses. This does not mean it will copy all of its attributes, but watching you learn. Learn about our competitors will be very useful to know where we can fight and how we improve.

2) Survey of Keywords.

Through a detailed study we know the keywords in place and largely used by the public they will target your company. Match in the keywords is an essential step for the success of their "virtual branch", since they will transport visitors from search engines or search engines to your website.

3) Development of a database for the site.

We must improve the site's pages, and if we start from scratch, create them. This step will optimize both the HTML coding (headings, metatags, etc..) And "site architecture" (internal structure of links to Web pages that compose your site) as the graphical interface of the website (content and design). Recall that a website that has a great design but not provide content that visitors need, is a sterile site.

4) Incorporation of keywords.

Once you choose the most effective keywords, we put on our website. These should appear on the most important pages (Home Page and Services page) and the right balance. An excessive repetition of the same would result in some Search Engines erase the site from their lists.

5) Review and building links.

Acquiring and quality related links pointing to your website generates 95% of success in trying to get high rankings in Search Engines. While increasing the Network Status for search engines is also important to have lots of links pointing to your pages, we see that the really important matter is the quality and degree of relationship of the same with your site.