Sunday, July 24, 2011

10 Linking Strategies

There are three biggest search engines (Google, Yahoo and Bing) place great importance on internet more than ever, if you want to own a successful business needs a successful website you should know what it means to be friendly to search engines. And one of the main rules for optimizing your website for search engines is to create inbound links - links (links) from other sites pointing to your site. 10 years ago, when Google started changing the code to content (including inbound links) as the preferred way of determining the "relevance" of a website, the world changed. Webmasters immediately began trying to capture every link they could get. But this no longer works well although the inbound links are still important. In many ways are more vital than before. How then, got to get those precious links with text link? We are those 10 strategies:



1. Comments on Blogs
    Change the way you read blogs of other people. It was always said that reading is good. But it's better if it interacts with bloggers. This
    makes them feel good. Validates what they are writing. Start a relationship between the two. And, here's the best part, gives an inbound
    link to your site.
2. Blog Trackbacks
    Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their post. Do not know what that means? Search for
    "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. Implement this strategy, is an elegant way, easy and effective way of
     getting inbound links.
3. Pay Per Click Ads
    PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled environment for building reliable ROI, and a great way
    to build inbound links where you have control over the text used in the link text.
4. Forum comments:
   Similar to participate in forums comments and trackbacks to blogs, participating in forums in your industry will enable relacionarce with
   other professionals, we keep abreast of current trends, and allow you to build inbound links in line with the signing of their posts.
5. Build Other Pages
   some social sites allow you to create content and post it on their domain as new pages. A great example of this is Seth Godin's
   Squidoo.com. Creating content that focuses on a particular subject will engage readers and create more inbound links to your main site.
6. Wikis
    The concept of a wiki (like wikipedia.org) is that readers are also contributors of content. Anyone who is logged can log in and change
    content. Understand that other readers of this content have zero tolerance for advertising and sales tactics, be careful with this. Be purely
    informative and helpful to its content. If the content passes the screening, you will have a small link at the outset that potentially will be
    seen by millions.
7. Social networks
    MySpace and FaceBook in fact, but there is an explosion of social sites on the web. Come in and participate. Doing this allows you to
    interact and interact with other professionals, build inbound links.
8. Social Bookmarking
    Different than social networking, social bookmarking is similar to how you add sites to your browser bookmarks with the difference
    that you add your favorite sites in one place, at sites like de.licio.us, ma.gnolia. com, spurl.com, rojo.com, Google bookmarks ... The
    goal is to help people discover these bookmarks, and find your site. An additional advantage of social bookmarking (and blog posts)
    is that you get"tag" their content with label words and phrases that are relevant to the content. These tags are used to identify the content
    in the search process.
9. Sites organized navigation
   This is a variation of social bookmarking. There are sites that organize how people surf the web in an effort to make the process of
   finding content quickly and focused. StumbleUpon.com (available as Firefox plugin) is one of my favorites but others like Technorati
   (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plugin) allow a power surfing users,
   finding your site via inbound links.
10. Request a link will not discard it yet
    Asking another webmaster a link still works. (Always good to have a link page) However, with all the other options listed above, you
    quickly learn that this tactic is largely a waste of time and unproductive. There is a saying that goes: "Plan your work and work your plan"
    and this applies in the creation of links. The success of your website - and ultimately your business - depends on it! INKS-way to determine
    your ranking. Each link to your site is like a vote and the more votes you have, the higher ranked. In this article I will share important
    information and strategies to help you in the art of creating inbound links.

Do not make these mistakes:

    * Do not waste your time getting one way link service site Page Rank. One or two links from sites with Page Rank 5 + may be worth more
      than 100 links to sites with no PR.
    * Be careful about buying links or you banned. If your website has only a few backlinks a day and the next day has hundreds, Google will
      see this and penalize you.
    * Do not waste your time getting one way links are links that URL, you have to get text links.

Tags:  Google Adwords, Search Engine Marketing, Pay Per Click, Social Media Optimization  , SEO Services, O

Linking Your Site

Before starting, it is important to understand the basics ... A link is a way to navigate from one webpage to another. An 'internal link'; is a link within the same Web site. An 'external link' takes you to a Web page on a web site to a Web page on another website. The term 'backlink' is used when another website links to yours.
There are 4 different types of links:

   1. URL links - this is simply a URL for a website that is a link.
   2. ELAC Text (static links) - is the most common type of link (when da click a word or phrase and a link)
   3.  Image link - is simply an image that gives Click to navigate to another web page.
   4. Dynamic Links - These types of links are in another programming language called Javascript and while also leading to a web page to another,
      have 'code' further, to perform special functions.

It is important to recognize these types of links, even if you are not familiar with web design and programming. Not have to memorize the codes, just learn to identify each type of link.
The links provide navigation routes for human visitors and for spiders (crawlers, robots, bots). Stated simply, a spider is a computer program that goes to websites and collects information. Search engines use spiders to visit and index a website. This means that collect information on your website and then list them in their search results.

When search engine spiders index your website, they follow the links to get from one page to another. It is important to know that search engines can not follow 'dynamic links, and no follow HTML links that have a special code on them that says' no follow'.
The place where the 'no follow' is commonly found in meta tags. Meta tags are information that is available only for spiders and not seen by human visitors.
If spider can follow a link from another website to yours, you can receive visitors but the link would have no value from the perspective of SEO - Posicionamiento Web
What types of links you get?

Generally there are 2 types of links:

    * One-way links - one way link is when another website is linked to its Web and you do not you link to them.
    * Reciprocal links - A reciprocal link is when a website is linked to its web site and you link them back to them.

The unidirectional links are more valuable in the eyes of search engines. However, each link has its own individual value based on: How relevant is your site to the text in and around the link, how much authority does the website that is linked to his, and so on.
It is also important to know that you can get links that have no value in the eyes of search engines, but they can bring hundreds or thousands of visitors ..

Generally speaking, the more Web sites link you better. However, building links takes time and energy and if you focus on getting 'links' high quality, you get a bigger return on your investment.

What is a quality link?

Links that will bring reputation to the page (that shows search engines that other related websites consider important), and links that give you PageRank. Sometimes both simultaneously, sometimes not.. To achieve a high ranking of your website, you have to get links for keywords objectives. For this reason we must begin with a research of keywords.

Another important point is that your page is optimized for the keyword you are targeting. If you focus on creating one-way links to your site but the texts of the links do not appear on your page, probably wasting your time. (I say probably assuming you have some competition for the keywords chosen, if there is no competition then there is no problem).

In this case a site that has few links one way but a good on-page optimization is likely to be better positioned. Or if you're building one way links to your site but these are not just URL links and text links, a site that has less links with better quality (text) will probably be positioned above. Ideally, you have to build many unidirectional links with text that includes primary and secondary keywords that your page is optimized. Google also uses Latent Semantic Indexing which (in short) means that studying the synonyms of keywords in your page. This is to prevent spammer techniques. Their algorithm looks at all the words on your page and how they relate to one another.

So it makes no sense to build one way links if your content is not relevant. First you have to optimize your site for visitors. Then you and highlight your keywords. Then, get unidirectional links with text containing your keywords, ideally getting them Web sites that relate to yours.

Yes, Google also looks at the relationship between the content of your website and the content of websites that link it. A few links to your site from your company websites of other companies in the same category will be more valuable than many links from sites about video games for example.
Tags:  Google Adwords, Search Engine Marketing, Pay Per Click, Social Media Optimization  , SEO Services, On Page SEO, Search engine optimization Tips & techniques  
 

Tuesday, July 12, 2011

How Google Rank Your Page

There are many legends about something that has no a priori scientific definition, something like the recipe for Coca Cola. All we tasted their wisdom to make it, but nobody is able to reproduce accurately. But how and to what is calculated based on our Page Rank.

It would be unfair to say that the Page Rank is calculated as the square root of the sum of the two sides squared. Obviously we define to Google, as an algorithm, even team is behind, because despite the magic that some believe that Google is sometimes do manually, the company philosophy to make sense of the information of millions of websites, can not be a manual task. So if we think of google algorithms, we can, as in every computer, do a little reverse engineering. So it is very important to know how google calculate page rank.

What variables in the calculation of Page Rank?

About a year ago there were those who held the idea that accumulate the highest number of links to your own web page made up the Page Rank. From a logical stand point, not a bad idea considering that the Page Rank in short, is nothing but a popularity rating. If our site gets many links means it's very popular .... Right?

This proposal was not without foundation and it is true that Google is fairly supported this conclusion, so that webmasters began to realize that spamming, for thousands of sites became more popular your website, not only for users outside the advertised content, but Google itself, which felt deceived by these techniques greatly expanded to popular sites that did germinate links and more links for hundreds of public forums.
After several updates Google reacted. And it is quite absurd to think that you can fool par excellence who defines the game, simply because what happens is that the end of each item is put new rules.
Google takes action and then determines what I call particularly the 'quality of links'. If you look or use the Google webmaster tools http://www.google.com/webmasters can see how many links there to our website.

Why?

Well the answer is simple. Not all the links on our site prove to be quality links to google and relevant to our site. When Google crawls the content of Web pages, ranks pages by their content, and is able to draw thematic relations. It would be very suspicious link from a website that offers sunglasses, as a web 100seotips because ... .. What the link brings the user looking for sunglasses?

Will this mean that the link is not relevant? Well actually it is. These links have no weight in the calculation of our Page Rank, they are simply discarded, but be careful, that does not mean that from that page of sunglasses, we can recover traffic. This does not mean that the link is useless, of course if it is, if the goal is to raise our Page Rank.

Can you give a link quality independently?

We can not really do have a quality link or not. That quality, in our bond, it is given by the environment, where it is located, which, beyond being a reference to our site, and what that entails, it is very unlikely to think that our Page Rank is being served from some special links we have defined.
As I said a couple of times from this page, everything is much simpler than it seems. No magic. And if anyone thinks that what Google is unfair, that values, who is more unjust, and why.

When Google gets an algorithm capable of providing quality links, that's when it determines that a page can do inherit quality standard to the page referenced.
This means that a page with Page Rank 6 can linker to another, barely relevant, and the second can of overnight, displayed as a page with Page Rank 4. Really a popularity rating of 4, is the right to a page that has just appeared as new in Google, and barely contained coverage?
Following this has created a black market of companies that have dedicated themselves to promote traffic links. I'll sell you my Page Rank 7 site with a link to that reaches your Page Rank 6. The Page Rank 6 reaches, using the same philosophy sell links on your page to give Page Rank 5 to other pages, and so on.

Logically, this deteriorates the philosophy of the concept of Page Rank, since pages completely unknown and with little relevance in the form of overnight, is positioned as popular websites, which is a lie, and use this privileged position to embezzle the concept and enriched by a hoax.
Google changes its algorithm again determines the link agreements, purchased, and misused, and decides to be ignored in its calculation of Page Rank. This means that thousands of web pages that were sustained with little backlinks to their sites, only with 2 or 3 links purchased from websites of high Page Rank, positions became ridiculous, completely destroying the roots, and at a stroke, with the companies had based their core business to speculate on a specific concept of Google, and was not intended that some were giving.

Now many will explain the reason for the delay in their Google Page Rank Update this last time. Google "was working on it!"

And then now how is it going?

Then at the end of all this discussion we return to the top, but not at the beginning of this document, but the first line of this blog. Internet appreciates good content as the best weapon to compete online. If your content is good and useful, users will tell Google, put in a good place, that this content interests me, serves me, and exactly what I'm looking for when I put these words in the search.

Today Google has an algorithm for calculating Page Rank highly compensated. On the one hand, valuing only what are quality links, and should be part of the equation, where they come and Page Rank are the pages that provide, and how the growing volume of these links.

Of course, "if the page grows in quality links, the page is popular."

So what must be done to increase the Page Rank?

Only one thing can be done. Give your users the information they expect when they visit your site. I visit because they expect to find either the content that you now have your users come back to visit, or because they hope to find how your site presents and think about the content you characterized.

Friday, July 8, 2011

Off Page SEO Factors


Search Engine Optimization Off the Page

(Off page SEO) and how to grow the popularity of a website.




In the area of development of links, there are many important factors to remember. After all, development of links is the most important in achieving a high position in search engines.

There are many things that can significantly impact the growth and spread of links to your site as.

    * Make sure your site has something that others would be interested to link webmaster.
    * Create content that people want to link, even if not directly give economic value, this site worthy of being linked raise the authority and
      position of every page of your website.
    * Whenever possible, try to have your keywords in many of the links pointing to your pages.
    * Sign up for blogs and forums, participating or exchange links with sites related to your topic.
    * Create your discussions on topic.
    * Look for places where you can get free high quality links (such as local libraries or chambers of commerce).
    * If you have a good internal content, try to get direct links to your internal pages.
    * Write articles and affiliate to sites with more authority.
    * Start a blog and writes interesting and unique about your issues, products, news and other sites in your community.
    * Comment on other sites with helpful comments, relevant and valuable.
    * Participate in forums to learn what your potential customers think is important.

      What questions do often?
      How could solve their problems? etc. ..

While developing a great website is half of the equation of SEO, the other half is advocacy.

Search engines are very particular regard to improving their ability to detect manipulation and artificial junk bond, thus an effective SEO you want to promote your sites in total length must use a process of development of natural and organic links in order to succeed in seo.



Thursday, July 7, 2011

On Page SEO

On Page SEO Factors

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

On page optimization tips:

1. URL Naming:
    If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.

2. Title Tag:
    Title tag, the first words that you place your keywords Place and after using the word can attract visitors

3. Meta Description:
    Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning
    of the first meta description and your website attract visitors do yo tour.

4. Meta Keywords:
    Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search
    engine is still worth something to have your site rank

5. Use Alt Text for Image Optimization:
    Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the
    images,

6. Static URL:
    Remember that all of your important pages should be short and static URLs.

7. Use Headings:
    H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.

8. Valid HTML:
    Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.

9. Robot. Txt:
      Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler
      information is required.

10. Sitemap XML:
      Create your XML Sitemap XML Sitemap using search engines crawl your pages.

11. Keep Your Body Text To Read:
     Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff
     by humans until the drywall dry wall is unclear.

12. Internal Link:
      Internal link between the construction related posts

Wednesday, July 6, 2011

Keywords Optimization

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.

But optimizing keywords isn't something you do ONLY at the outset of a search marketing campaign. Ongoing keyword optimization is necessary to keep uncovering new keyword opportunities and to expand your reach into various keyword verticals. So keyword optimization isn't a set it and forget it process. By continuously performing keyword analysis and expanding your database of keywords, your site traffic, leads and sales will continue to grow

Benefits of Keyword Optimization

In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers and bloggers don't spend enough time optimizing keywords. This is ironic since optimizing keywords is the most important aspect of SEO and PPC. If you don't choose and use keywords your customers are searching for, you won't get found. That means no traffic, no sales, no money.
So to look at the big picture, you must practice search engine keyword optimization to:
  • Drive qualified traffic to your website: To drive searchers to your site, you must optimize for the keywords they're searching for
  • Measure traffic potential: Analyzing the popularity of keywords helps you gauge the size of a potential online market.
  • Write effective content: By incorporating optimized keywords into your website content, you can connect instantly with potential customers and address their needs.
  • Understand user behavior: By analyzing the words that your customers use, you get an idea of their needs and how to service those needs.

Where Keyword Search Optimization Comes into Play

Keyword optimization plays a major role in every aspect of Internet marketing from content strategy, to link building, to how you group your keywords in your AdWords ad groups, to how your site content is organized, a.k.a your information architecture.

SEO Keyword Optimization

When it comes to SEO, the success of your organic search efforts rests largely on how effective you are at discovering, researching, analyzing and selecting the right search engine keywords for your website. All other aspects of SEO rely on successful keyword optimization. What's more, optimizing keywords touches every aspect of your SEO marketing efforts.
  • Title Tag: Your target keywords must be included in the title tag (and front loaded). This is the most important piece of content on your website, both on and off-page.
  • Links: Keyword optimization should be integrated into your link building strategy. Internal links, inbound links, breadcrumb links, navigational links should all have your top optimized keywords. It's also important to track and manage your link text efforts
  • Content strategy: If you want to rank well and connect with searchers, you need to use your target keywords in your content. WordStream for SEO helps combine keyword research with content authoring (just saying...).
  • Images: Don't forget to optimize keywords in the pictures on your website. Target keywords should be used in your image alt attribute and file names, to name a few.
  • Meta Description: There's some debate over whether or not including target keywords in your text snippets helps rankings. But there's little doubt that having your optimized keywords here produces more clicks in searches, which is optimal.
  • URL: Be sure to include keywords for SEO in file name slugs, like I've done with this page's URL. The page is about keyword optimization, so the slug name is /keyword-optimization.
  • Site Structure: Keyword optimization is also critical to how you structure and organize your site content. Not only do you need to select the right keywords, but you need to group them hierarchically and order the corresponding pages on your website accordingly.
PPC Keyword Optimization

But optimized keywords aren't just for organic search marketing. There's tremendous value in optimizing your PPC keywords. To be effective with your pay-per-click campaigns, you must speak the searcher's language. The more keywords you select that your customers are searching for, the more traffic you'll drive to your website, the more consumers you'll convert to customers.
  • Creating a keyword list: Determining which keywords to target and bid on is the linchpin for all your PPC marketing strategies. Different keywords have different demand and traffic potential.
  • Grouping and segmenting: Keyword optimization helps organize your keywords into tight groups that are semantically related.
  • Improved relevancy: The key to a higher click-through rate is being relevant to the searcher's query. Higher CTR leads to better Quality Score. Optimized keywords are instrumental in being relevant.
  • Crafting ad text: To coax searchers into clicking on your ads, you need to integrate your keywords into your PPC ad text.
  • Landing page optimization: Once a user lands on your page, your message must match the offer. So the optimized keywords that were present in your ad text, must be present on your landing pages.
Social Media Keyword Optimization

Determining which keywords to target and how to incorporate them into your messaging is also a big factor in social media marketing. This guide to Keyword Research for Social Media is a good resource for determining which keywords your audience is using and covers everything from how to conduct keyword research for YouTube to researching keywords for Facebook.

What to Evaluate When Optimizing Keywords

When determining which keywords to choose for your optimizations efforts, there are a number of factors you should evaluate.
Keyword Popularity – The more popular a keyword is (meaning the more that people search for it), the more traffic it will drive to your website, should you rank highly for it, that is. When it comes to choosing keywords based on popularity, there are two lines of thinking.
  • Target the most popular keywords. This seems pretty straightforward. If you want to attract the most visitors to your website, you should optimize for the most searched for keywords. Right? But the more popular a keyword is, the harder it is to rank for.
  • Target less competitive keywords. It may seem counterintuitive to go after keywords that aren’t as popular, but for a new website, this is often the best approach. It’s very difficult to compete with mature websites that have achieved trust and authority for the most popular keywords in competitive ranking verticals. So sites that are young typically have more success optimizing for keywords that aren’t that popular or competitive or optimizing your keywords by integrating modifiers (thematic modifiers or geo-targeted modifiers) and creating mid to long tail keywords.
Keyword Relevance – It’s critical to choose keywords to optimize for based on how relevant they are to your products or services. If your keywords are not intrinsically relevant to what you're offering on your website, the traffic the search engines feed your website will not be delivered a relevant message. Thus, they will be unable to complete the “search and reward cycle.” You see, searchers seek relevance and without it you're unlikely to convert them into customers.
Keyword Intent – To determine the value of your keywords, you need to identify the intent of the searchers. Which stage are they at in the search cycle? Are they browsing? Are they ready to buy? Or are they simply looking for solutions or pursuing information?
The intent behind keywords or more specifically "search queries" can be broken down into three categories.
  • Navigational: company or brand queries, domain queries
  • Informational: curiosity, question-oriented, solution-seeking queries
  • Transactional: looking to purchase queries
It's important to optimize for the high intent keywords rather than keywords of low intent. By identifying, classifying and segmenting your high intent keyword groups into separate baskets of intent and eliminating the low-value keywords, you’ll see your search relevance rise and you’ll generate more, qualified traffic.

Formula of keyword density in SEO

An integral part of any campaign for search engine optimization (SEO) is the research and choose keywords for your website. This is basically the words or terms that you are trying to defend in the search engine. Do you sell PEZ dispensers? Then you may want to use "fish", the "providers", "candy flavored" or the most popular items, such as "Star Wars PEZ. Once you do choose these keywords, you need to enter keywords in the content and tags of your website is considered relevant for search engines when ranking your site. This includes the copy on your website, and all page titles, heading tags and links. It is not an easy process, but necessary for SEO.

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.

There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

   1. Count how many words you have on your page.
   2. Count how many times you have used your keyword
   3. Apply this formula

      Keyword density = ([key word count]) * 100 / (total word count]

For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

    * - Total Word Count: 500
    * - Applications of FISH keyword: 12

      Density of "fish" = (12 * 100) / 500
      The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.
 

Google Image Optimization

Positioning of images: Image Optimization for Google
 
There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:

Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.

These tips will get you a better position your pictures and therefore have more traffic to your web site.

Optimize Your Graphics for a Fast Loading Site

Heavy images cost you money and traffic.  They cost you money because they require both significant storage space and bandwidth.  Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you’ll have to pay extra.

Then, heavy images cost you traffic: put up a web page that takes more than 10 seconds to load, and your visitors will run away faster than you can say “back button”.    If you happen to be running an e-commerce website, you already know that traffic equals money, so heavy graphics will make you lose both.

Fortunately, there is a solution: you can optimize your images for the web.  Your images should be in either .gif or .jpg formats (.gif works best for logos and navigation buttons, while .jpg works best for photographs.)    The idea is to reduce the size of your graphics so that they take as few bytes as possible while retaining acceptable quality
Another useful tip is to use thumbnails.  Thumbnails are miniature versions of a picture that are hyperlinked to its actual size version.  The thumbnail will load fast, and by clicking on it your visitors will be able to see the actual size version.

Also, it is very important to specify the width and the height of your images in your HTML code.  Since the text of your page usually loads faster, if you don't specify the width and the height of your images the browser will have to reposition the text once the pictures load, consuming more time.  If you take the time to specify the width and heigth of your images, the browser will lay out the text where it should go from the beginning, even before it loads the images, saving time.

Use all these techniques and you will have a faster loading website, while you will save more of your storage space and data transfer allowance for that useful content your visitors are always looking for
 
 

Tuesday, July 5, 2011

What is Google Webmaster?

The Google Webmaster Tools are a set of utilities that owners have a website or blog to verify certain aspects related to Google.

First of all, to use our blog we must verify, By putting code or uploading a file to our server. Once verified you can access the control panel of your domain.

There you will find 4 different types of utilities: Information site, your Web site, Diagnostics and Labs, Let's dissect:

Site Information

First, we can handle Sitemaps, Some files. Xml that tell Google all the pages to include and other data such as the crawl.
If we use WordPress as a plugin must install Google XML Sitemaps, Have generated the sitemap and included in this control panel. Typically the address is www.nuestrodominio.com / sitemap.xml, so we will include it and Google will review.

In Crawler Access has passed we will see when the Google robot through our website and see if you read that correctly our robots.txt file, a text file which indicate which pages should not be indexed. Also in this section can delete a specific URL.
Site Links is a section where you can check if Google has generated links site (Sitelinks) on our website, which will check for the name of our blog to Google, Sure that you have ever seen.

There is no magic formula to obtain links from sites, but it seems to help have many links to specific parts of our blog (including links generated site) and as always a good design, accessible to the robot of Google.

If at any time we change our blog site it can indicate to Google Change Address, Using 301 redirects and taking great touch, although grateful to have such tools.

Finally, Settings we can handle minor parameters such as geographic targeting (Where do visitors come mostly?), The preferred domain (With WWW or without WWW?) Or the frequency of tracking.

Its web site

If in the previous section we set up many things, especially in this section we see how they come to our blog via Google. Parts:

Popular search queries will indicate in which search results appear our site and clicks on the results they have done. Can serve to optimize to a greater or lesser extent our site to specific keywords.
Who's linking to our site? What we see in Links to your site, Which by default will check which pages on our site are linked, while the anchor text (Anchor text) to see what text to link us more.

Keywords represents a fundamental, What words appear more in our site? Guide all of our content to specific keywords is to optimize much of our SEO strategy and obviously density appear in the content of our blog much depends on it.

In Internal links see pages linked to from other pages of our blog, links do not go beyond our blog. Encourage good strategy links between our content will help the user to stay longer in our blog.

Finally, through Subscriber stats we see the number of users who have subscribed to your feeds using Google products like iGoogle, Google Reader, or Orkut. However Do not trust any of this figureAlways advised to be more aware of a figure like that can give Feedburner.

Diagnostics

Did you find a problem Google indexing our site? Here you can check:

In Crawl errors Google will indicate errors that have been encountered, such as carrying things linked to missing pages (error 404), restricted content through our robots.txt ... it never hurts to review this area to avoid possible penalties for things we may have committed inadvertently.
Crawl stats gives us the parameters that Google is moving in our blog: in some cases can be high and in particular we are interested in the "download time" to see the speed of our site, if it is something that we can also see below with another tool.
Are we wrong to duplicate content? HTML Tips us say, can often happen with static content such as pages that duplicate meta tags inadvertently "description", Google will show the number here to be dealt with as soon as possible.

Labs

As virtually any Google tool Webmaster tools also have experimental features, Which in this case are three:

First Browse as Googlebot Google will show us how our site is in a similar way if we disable the CSS on our blog. Should check these things to see if maybe some interesting content Google can not track it (flash content, for example).

Do we have a virus on our site? Google will indicate in Malware Details. If it detects probably show it to visitors with a message, so we greatly interested not find anything wrong with our site.
How quickly load our blog? Site Performance tell us: Google bets always a faster web and for a long time much of their movements are in this area. Are they a significant factor in search engine rankings? Nobody knows, but it does not hurt to remove unnecessary things and improve the loading time of our blog.

What is Google Analytics?

The web analytics solution for companies charge, and smarter and easier to use

Google Analytics is a web analytics solution for companies that provides valuable information on web site traffic and marketing plan's effectiveness. Now, thanks to some powerful features, flexible and easy to use, you can view and analyze traffic from a completely different perspective. Google Analytics will help you design more targeted ads to improve your marketing efforts and create websites that generate more conversions. 
Google Analytics is "the science of analysis." Google Analytics provides the means to analyze web site data. However, somewhere along the line, some users and research providers appear to have focused more on data and less on analysis. In recent months Google has relaunched three powerful tools of analysis: intelligence, in-page Order of Google Analytics and weighted.
Why are analytics important?

Being able to access relevant data about your website visitors is important because it will allow you address a range of marketing issues, relating both to your website and your business as a whole. You will be able to track online and offline marketing campaigns, understand what customers and prospective customers are looking for and pinpoint areas of your website that need improvement.

Understanding and utilising relevant analytics about your website visitors will allow you to make your website work harder for you, increase your ROI, generate more sales leads and allow you to better allocate resources.

Analysis and action

Access to visitors statistics is one thing, but the true value of analytics come in the form of analysis and action. Improvements to your website should come out of a defined process and a decision based on information and knowledge. Analytics allows you to make those decisions and then measure the results.
The three tools to aid data analysis reports provide deeper than mere percentages, which often hide important information, for what these new updates to Google Analytics makes point to receive the same. The key information that allows these tools allow people to know how they interact with your website and how to use this information to improve your website in increasing conversions.

Let's look at three tools in a little more detail.

1. Intelligence Analysis

In the New York ad tech, Google announced its major contributors, a very useful update to the intelligence reports.

Intelligence Analytics can provide automatic alerts when there are significant changes in data patterns indicative of their site during periods daily, weekly and monthly.

Google has launched some new features in the intelligence reports to be useful: Top contributors for personalized alerts and SMS alerts and email. When you set a custom alert to capture significant changes in an account, you can now see a breakdown of the individual segments are the most likely instigators of the changes in traffic. For example, in the following screenshot we can see that the June 4 GoogleStore visits rose to 510%. This alert is triggered because we set a custom alert for "visits increased by 10%."

2. In-page analysis

To make statistical information with web pages, including information about where visitors to the page you click, in-page of Google Analytics makes it much easier to gain knowledge in the design of your website usability.

3. Weighted Order

This is a great step forward for Google Analytics, and that show what are the web site data that need to be weighed. For example, a site with 10,000 visits and a high value is more important for you to a page that has had ten hits, but has the lowest percentage of dropouts in general (low bounce rates are good). If you lower the bounce rate by 1% with 10,000 page views, you will experience a difference in your site. If you focus on fixing the page to ten visits, he has been a long time for very little reward.

The weighted Order appears when you click on "Bounce in most reports. When you enable weighted Order applies an algorithm that takes into account the number of visits to each page, so that at the forefront of the articles with the most visits and higher dropout rates
 

Friday, July 1, 2011

What is Google Adsense?

Google Adsense

Google AdSense is an advertising program that was launched in the middle of 2003 by Google, the popular search engine. Google acts as an intermediary between a vast number of advertisers and an equally impressive number of website owners.


Google AdSense is a Google service for which the webmaster inserts a website text-based, images or video ads, called AdWords into their website, and get money for each 'click' that visitors click on the ad. This is a Adsense and if you want to put your adds in others websites through google, it will be called Google Adwords.
How to work with Adsense?

Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.

Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.

Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.

What is Google Adwords?

Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!

The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.

The ad will appear on the page of results you decide you want to appear in. For instance page 1 of Google for a search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.

Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

So why use Google Adwords?


 It is now apparent that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that may have found a website in a search engines organic result, behave differently to traffic that comes directly from Google Adwords or “pay per click traffic”. The reason for this is simple: traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on a ad, it is simply that, an ad and that the advertisement is for something they need and want to buy, whether that be a product or services. Therefore, you don’t necessarily need millions of visitors via browsing, rather than specific targeted visitors via Google Adwords.

Google AdWords are Quick & Effective

Google Adwords campaigns are one the of quickest and most effective marketing mediums available to business, typically a campaign can be setup within 48 hours. The speed and customisation of campaigns possible is amazing, and any business who is not using Adwords to run their marketing campaigns, is missing out. We can guarantee that your competitors are currently using Google AdWords to steal leads from searches around your brands so why not ensure that you own both the paid and organic results for your brands.

 Start Live within 48 Hours

We can work with your business to get an Adwords campaign running from as little as $50/month (including management). Web Marketing Agency also consults with businesses who are currently spending between $500-$35,000/month.
So if you need an extra boost to your business or just want to buy a that AdWords spot above your competitors AdWords contact us.

Tags:  Google Adwords, Search Engine Marketing, Pay Per Click, Social Media Optimization