Google Page Rank – A Beginners Guide

Pagerank is about whether you are in Google’s main index, or not in. It’s as simple as that from my observations. A high PR won’t rank about a low PR page just on PR. The only good thing about a lot of Google Pagerank, is you can get a lot more pages into Google – that’s it.

1. Toolbar Pagerank and Pagerank are two different, unsynchronised measurements based on the number and quality of links that pass pagerank to a particular page.
2. Google Toolbar Pagerank Not Visible? Just because a page has a Toolbar grey bar does not mean a page has no real pagerank – it can mean that of course, but it can mean other things. I’ve theorised Toolbar Grey Pages do not pass pagerank to external sites, and may be an indication Google has an issue with the page.
3. A white Google Toolbar generally signifies that the page has a measure of Real Pagerank, and that Pagerank score will be reflected in the next Pagerank update (which happens whenever Google decides will happen) – one of the most common questions about Pagerank is “When Is The Next Google Pagerank Update?
4. The fast way to lose PR is to openly sell links on your website. This is now officially against Google Webmaster Guidelines for inclusion.
5. The most common reason for a drop in Toolbar Pagerank is simply your website is recieving less Pagerank via the links it has pointing to it from other sites. This could be because the pages those links on them have less PR to give, the links themselves have dissappeared and no linger point to your site, or Google has in fact changed the way Pagerank works.
6. At the moment, a tangible effect when Google penalizes a site, is a reduction of visible Toolbar PR. Many sites who openly manipulated Google SERPS via paid review blogging and link-selling had their Google PR dramatically reduced in the last quarter of 2007 in Google’s opening salvo in the “war on paid links’, or so Google would have us believe.
7. Toolbar PR has little or no effect on amount of visitors Google will send you – believe me. Perhaps this is why bloggers who had PR devalued reported no loss of visitors from Google. A reduction in real PR however could see less pages on your site being indexed.
8. Many believe Google can’t find all paid links, and are using the Google Toolbar to spread FUD,
9. If you install the Google Toolbar you will see a green indicator in your Internet Explorer / Firefox toolbar showing you the Google Page Rank of the page. Hovering over the green bar will give you a number which is the page’s Google Page Rank.
10. It’s accepted that Toolbar Pagerank is more than a few weeks out of date as little as 2 weeks out of date by my observations. That is, Toolbar PR and Real PR.
11. Google Toolbar / DC PR is not an accurate representation of your current Real Page Rank and now that Google openly manipulates what you see, the integrity of the toolbar PR is very questionable indeed in some comminites like the seo community for instance – although in 2009, for most sites, it seems pretty accurate and sensible to me.
12. Think of Google Toolbar PR as ‘an indication of the PR of what your site might have been a couple of weeks ago.
13. To get a higher Page Rank for your domain, you need to get a lot of other pages with PR to link to you. I used an analogy to visualize Google PR, and used this same Google Heat analogy to get a PR 7 site until PR was apparently reduced within the SEO community, and this site fell to PR 5.
14. Page Rank flows, and so can be manipulated, channeled, blocked (with NoFollow) and screwed up. My Google Heat article explains how you can channel PR around a site. Just substitute “Heat” for “PR”.
15. Remember sites don’t have Google Pagerank, pages do. That’s why it’s possible for an internal page to have a higher PR than the home page.
16. The way a page gets Google Page Rank is from links to it and that’s the only way of Increasing Google Pagerank. IBLs (incoming backlinks) from high Google Page Rank pages can give you more Google Page Rank ‘Juice’ than links from low Google Page Rank pages. There is one other factor at play. The Google Pagerank they “give” is spread over the number of outgoing links on the pages. You may get more Google Page Rank benefit from a Google Page Rank 3 page with only two outbound links than a Google Page Rank 5 page with hundreds of outbound links.
17. Google looks to be rolling out PR changes month to month recently. One thing you can be sure off: When Google revises Google Page Rank the fastest way to discover it is at Digital Point.
18. I’ve seen sites go from anywhere from PR 0 to PR 7 in one update although in 2009 it’s MUCH HARDER to manipulate Pagerank the way I used to circa 2007 when Toolbar PR was a joke.
19. One still useful aspect of PR is that when an update happens you can use Toolbar PR to monitor how effectively you have spread potential Google Juice or Google Heat through a site architecture.
20. I could go into Google PR being a recursive algorythim, with decay factored in, and probably pretty far removed from the original Google Pagerank paper created by Larry Page who it’s actually named after, but this is a beginners guide and I don’t know enough about the maths anyway. You don’t need to either. Just get links from other sites!

 

Google Page Rank (PR)

PageRankTM(PR) is a numeric value that represents how important a website is online. Google becomes the idea that when a web site places a link (link) to another, is in fact a vote for the latter.

The more votes has a page will be considered more important by Google. Moreover, the importance of the page that casts the vote also determines the weight of this vote. In this way, Google calculates the importance of a page thanks to the votes received, taking into account the importance of each page that casts the vote.

PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.

Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').

In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.

If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.

One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.

Algorithm

The algorithm 'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page. The original title is "Method for node ranking in a linked database ', and was assigned patent number 6,285,999.

PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. PageRank can be calculated for collections of documents of any size. It is assumed in several research papers that the distribution is evenly divided among all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called "iterations", through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value.

A probability is expressed as a numeric value between 0 and 1. A 0.5 probability is commonly expressed as a "50% chance" of something happening. Hence, a PageRank of 0.5 means there is a 50% chance that a person clicking on a random link will be directed to the document with the 0.5 PageRank.

Search engine results page (SERP) Rank

The Search engine results page (SERP) is the actual result returned by a search engine in response to a keyword query. The SERP consists of a list of links to web pages with associated text snippets. The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is not only a function of its PageRank, but depends on a relatively large and continuously adjusted set of factors (over 200), commonly referred to by internet marketers as "Google Love".Search engine optimization (SEO) is aimed at achieving the highest possible SERP rank for a website or a set of web pages

Google Optimization

Any internet user these days would know that Google is the most used search engine. Hence for business owners including webmasters would like to have Google optimization which is increasing the visibility of the site for various keywords on Google. When you have a site that ranks well for popular keywords on Google you can be sure that you will receive a good number of visitors that you can convert to sales with a good product or service.

While you are trying to optimize your site for Google, you have to take care of a lot of parameters including what will work well with the search engines, how to get your pages listed etc. It is important that you have the right amount of knowledge regarding the amount of traffic you can expect and the returns on investment. If you do not, ask the experts. Professionals at Pardhi Media Marketing can tell you if Google Optimization is something that can get you results or not

You can be sure that most of the traffic on the web is diverted through Google and by maximizing the opportunities through Google Optimization you can always ensure better business. With so much competition these days in almost any field of business you have to be the first to adapt to new ways or else you will lose a significant amount to your competitors.

10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google SEO to record better your website.

1. If your website has the Welcome screen,

make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.

  

2. Sure not to have broken links.

Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.

3. Check the labels TITLE

The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.

4. Check the META tags

Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.

5. Check ALT tags

ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.

 

6. Check your frames (frames)

A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.

7. Have you got dynamic pages?

It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.

8. Regularly update

This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.

  

9. Robots.txt

This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).

SEO Terms You Must Know!

Terms used in SEO

Log File:

This is a file created by a web server or proxy server which contains all information about the activity on that server.

Pay Per Click (PPC)

Search engines where advertisers pay present the results of that search every time someone clicks on your link. The major PPC search engines today are Google Adwords, Overture and Espotting.

Crawler / Spider / Robot / Spider

A program designed to crawl the web by following links between pages. Is the usual form used by the major search engines to find pages later part of their databases

Click Through Rate (CTR)

Ratet for clickks is the number of times a link is followed by sailors, divided by the number of times that the link is shown (in turn called printing).

Content:

Information available on one page including images, texts and any other information provided regardless of its format.

Dynamic Content:

Pages generated usually from the information in a database and the demands made by the navigator. This kind of content usually has the character "?" Within the URL.

IP Address:

Internet Protocol Address: identifies a computer connected to the Internet.

Directories:

Databases are made by humans. Web pages indexed and are found in directories or subdirectories cataloging at their own discretion. The largest and most important are Yahoo and Open Directory Project.

Doorway Page:

Page designed and optimized for a browser and a particular keyword. The use of multiple pages of this type allows the same content is positioned properly in different browsers. This strategy is highly penalized by the major search engines.

Deep Links

are links to pages that are several levels below the domain root.

Cross Links:

Link consists of multiple websites in order to improve search engine positioning. If detected by search engines domains can be penalized.

Filters:

Specialized software to detect fraudulent practices or penalized by search engines. If the filter detects a search engine one of these practices directly apply a penalty to the website.

Frames:

Most search engines can manage web sites with frames (frames). Although difficulties have yet to try a website for 'frames' that one without 'frames'.

HTML:

Hyper Text Markup Language is the language used to write static pages for the World Wide Web and to specify links to pages and objects.

JavaScript:

Known script programming language that has broad support in browsers and Web development tools with this language you can write scripts.

Keywords Or Keyword:

Found on Web pages that describes the product, service or information presented by Web sites. Placed into the Meta tag "Keywords". Many search engines obviate the meta tag "keywords" due to misuse that has been made of them, so it is very important to clarify the standards used by search engines and directories.

Link Popularity Or League:

It is a measure of the importance of an Internet website based on the number of external links is the website. It is one of the most important factors used by the major search engines to sort the results presented to sailors. The popularity of leagues (link popularity) defines how important a website. Search engines believe that if many sites have links to your site, its content must be of high quality. Conclusion: the higher the popularity of links, the higher the position in Google. Another important thing is that a connection of a website with a 'link popularity' very high at your site has a connection higher than a site that borders low.

Site Map:

The availability of a site map has two advantages: it is much easier for visitors to find their way around the site, and makes it much easier for a search engine indexes your site.

Meta Search:

Websites specializing in consulting various search engines simultaneously and present the information in a comprehensible and orderly.

Meta Tags:

They are HTML tags that contain keywords for which your website will be found. The met tags are very important when positioning a Web site because search engines rank pages according to the met tags they find. The most used are the title, description and keywords.

Search Engines:

A search engine or unbuscador is a system that seeks and indexes websites and allows users to find what is on those sites through keywords. One Stat lets you know from which search engines visitors are coming to your site.

Much Content:

In most text (context) that is available on a website, more information than a search engine can collect from a Web site. This has a positive effect on the trial of the website.

Domain Name:

This is the text name corresponding to an IP number from a computer connected to the Internet.

Indexed Pages:

This number represents the total number of pages visited and indexed by Google in its website. This number can conclude to what extent the site is indexed by a search engine.

WebSite Optimization:

A thorough analysis of the HTML code, tags, keywords, web statistics, etc.That is, the design, structure and contents that make up a Web page in order to bring it to the top of search engines, or the first results of search engines, most popular.

Website Optimization For Search Engines:

The process of modification and analysis of web pages to get to position the page in the highest positions within the major search engines. The analysis is comprehensive because it includes labels and tags titles, codes and Web design. Check out our promotions website optimization or search engine optimization.

Page Rank:

The Google Page Rank is numerical value assigned by Google to each page present in its database. This value is calculated by Google using special algorithms based on qualitative and quantitative evaluation of the external links on each website.

Entry Pages:

Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number, if not the top of the list.

Exit Pages:

Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number in this list, unless you have a lot of dynamic content on your site that users see only one time.

Search Keywords / Phrases:

These are the words that users employ search engines in order to reach a website. One Stat lets you know what search words your visitors are using to find your site. As the list of keywords can increase you know that keywords important to find your site are ignored by search engines and added to the META KEYWORD tag of each page to improve the performance of your site in search engines.

Criminalization:

Punishment imposed on a particular page from a search engine as a result of using positioning tactics contrary to the editorial standards of that form. Such punishment often results in the loss of positions and the disappearance of the website, sometimes all, of that form. All projects are NeoMinds search engine positioning tactics accepted by Google and other search engines without penalty futuristic.

Pay for Inclusion (PFI):

Some search engines and directories charge a fixed amount to consider and review the inclusion of a specific page in its database. This payment does not guarantee in any case, a particular position for the revised website.

Platform:

The operating system (Windows XP, Windows 98, MacOS, Linux, etc.).

Flash Portal:

Flash can speak with a marketing campaign with search engines. Search engines are always looking for text in a webpage, and some sites display designs search engines with no text to index. When a search engine views a page with flash during indexing, the site can be indexed only when the search engine can go around this introduction (e.g. a link that says 'skip intro').

Web Positioning in Search Engines:

Web positioning in search engine optimization is the why certain techniques are seeking high positions under certain searches on search engines.

Relevance:

Affinity of a page including a listing of results of a search with the subject or information sought by a navigator

Server:

A computer that hosts information available to users (called clients) on the Internet or other network.

Referring Site:

The URL of a website that has a link that serves as a reference for visitors to come to a site.

Titles Different Pages:

Each page on a website has its own subject, it is very important that the title of the pages tells whether your context contains. A search engine can judge by its title page.

Top 10 Seekers:

Page listed in the top 10 search engine results for a specific keyword or phrase.

First Time Visitors:

The number of visitors accessing your site first. It identifies a visitor for the first time by the absence of a cookie.

Visitors Returners:

The number of visitors who stayed at their site in a period prior to being returned and have returned. It determines whether a visitor is no returner through a cookie. Visitors returnees are counted only once in the period but have multiple entries to the Site. port period.

Unique Visitors:

Unique visitors are day visitors only on a given day. A visitor can only be a first-time visitor or a visitor nonreturner. Unique visitors are counted only once during the period several times while accessing a website. Number of visitors accessing our website over a specific period of time from a particular IP address.

Page Views:

Each time a page is downloaded by the user. In terms of entries to the site only HTML pages, dynamic pages and forms considered page views, no access to images, audio, video or advertisements.

Average Page Visitors:

The number of pages each visitor views on average.

3-Way Link Exchange:

How to link exchange agreement between three sites, a site of links to site b -> b link to another site c -> c link to another site.

Algorithm:

Algorithm is a formula that is used by the search engine to categorize sites

Anchor text:

A text is a hyperlink.

Backlinks:

Backlinks are links from other websites to your website or web page. In the world of SEO, the more backlinks you have, the higher the page-rank of your site.

Black Hat SEO:

This is an unethical SEO method used to classify your site as a site with hidden letters, black background, etc.

BLS:

backlinks.

Cache:

Cache is a storage area engine search database where you store all web pages.

Cgi-bin:

cgi-bin is the name of the folder that contains the interface of the gateway binaries and scripts.

Cloaking:

A black-hat system delivers customized content to a website search engine spider but hiding the code or information to visitors.

DoFollow:

Standard of incoming links that do not have the attribute "nofollow".

Firefox:

A web browser developed by Mozilla that is free to download and offers an alternative to Microsoft Internet Explorer.

Folksonomy:

Social networks managed by the same social network users. Examples include del.icio.us, "technorati.com" and "flickr.com".

Professional SEO Services

Every day,large numbers uses search engines to find products or services. 80% of those people will click links on the first page of the search results. Is your site on that first page? Are your competitors?

 

That’s why we’re here: to get you to the first page so you can experience a flood of new – buying – visitors to your site. Our search engine optimization services are based on years of research and experience, and we continue to improve our techniques and tools to stay ahead of each and every change in the search engines. Our team of SEO experts will position your site where it can generate the kind of traffic that will convert to paying customers. Our SEO strategies are based on:

• Keyword Research
• Competitive Analysis
• Link Building
• Website optimization Services and Content Development/Copywriting
• Online Public Relations/Press Release Optimization
• Local Search Optimization
• Mobile SEO
• International Search
• Shopping Search
• Video SEO
• Web Marketing Analytics 

Keyword Research:

Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services. It is a crucial step of the optimization process. You have to reach the right audience to generate a high return on investment. We can help you choose the best keywords based on search frequency and relevance to your website.

Competitive Analysis:

The Internet is an extremely competitive marketplace. There are other companies targeting your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses can reveal opportunities for you. Our professional search engine optimization team will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.

Link Building:

Building relevant links from other websites is an intricate process. We employ a wide range of methods and techniques to attract valuable links, and the right links, to build your rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.

Website optimization Services and Content Development/Copy writing:

A winning content strategy is extremely important to online success. Search engines index new and unique content, which means there is a lot of SEO value to optimize your Web copy. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.

Online Public Relations/Press Release Optimization:

Newsworthy items can spread extremely fast over the Internet, and you can easily target the audience that is interested in your message. Online PR is an efficient and less expensive route than traditional public relations. Online press releases also add SEO and website optimization benefits by sending traffic and links back to your site. We can help you announce new developments in your company and make the most of the SEO and PR benefits.

Local Search Optimization:

A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. seologixseo.blogspot.com will help you optimize your local business listings for these geographically focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.

Mobile SEO:

With the development and recent improvements of smart phones, mobile search engine usage is increasing in popularity. Optimizing for mobile SEO solicits a unique strategy that facilitates quick and easy viewing of the most important information about your business.

International Search:

Global search marketing targets international and multilingual markets so that companies can reach out beyond their national borders to a worldwide audience. At seologixseo.blogspot.com, we can help you employ the right strategies to effectively market yourself and build international search engine rankings.

Shopping Search:

We will help you target users who go online to compare products from different vendors, or search for an online store or product by category. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.

Video SEO:

Modern search engine optimization can include a range of multimedia strategies to build rankings and drive traffic to your site. Search engines provide video results on related keywords. We will help you develop a multimedia campaign that complements your SEO efforts and allows you to reach a broader audience by optimizing videos for search.

Web Marketing Analytics:

Search marketing campaigns should be by closely and regularly analyzed. seologix.blogspot.com will set up analytics reporting on your site and then offer professional consultation and recommendations on how to take advantage of the data. We examine all the relevant metrics and data related to your site visitors to determine what keywords and search engines are driving the most traffic, and what changes need to be made to your site to increase relevant traffic and conversions.

Social Media Optimization (SMO)

Social Media Optimization (SMO) is a way of generating popularity for a website through social medias like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost. SMO is also Called web 2. 0 marketing.

Social media optimization has proved to be a better way of attracting traffic to a website and getting the site optimized than Search Engine Optimization (SEO). It focuses on driving traffic from sources other than search engines and thus it gives improved search ranking. It harnesses a lot of free traffic and is much cheaper than SEO.

You can target more traffic through SMO by using social sites like Digg, Furl, Stumble Upon and Propeller to name a few. You can generate one way links from high ranking sites so it’s great for your page optimization and people can click find these links while browsing these social sites. The more intriguing and catchy your review is the more people would click through on your link. But, to harness the true benefits of SMO, you need an authentic and experienced SMO service provider and SEO step is one of them. It provides relevant and intriguing content with high ranking one way links, which effectively helps in reaching you on the top of the search ranking.

To live on and compete in the markets almost every business must know as well as use all the latest methods and technologies. And same goes in the field of advertising and promotion and one such strategy and technology offered by SEO Step offer is social media optimization.

Some of the SEO Step’s Search media optimization rules include:

* Put tagging and book marking
* Give ability for easy and quick linking
* Must have the social networking
* Let the views and the comments get posted on the live contents
* Create blog for your sites
* Remunerate the inbound links

Methods incorporated by SEO Step for social media optimization include adding:

* RSS feeds
* Including a Digg This button
* Blogging
* Incorporating community functionalities of the third party such as the Flickr photo galleries and slides or the You Tube video

Our Social Media Optimization process in various ways is connected as a medium to the viral marketing where the tittle-tattle is created not by family or friends by via the use of networking in the video, photo sharing and social book marking sites. In the same way the engagement with the blogs gets the same through sharing and giving out the content via the use of the RSS feeders in the blog sphere and the special blog search engines.

With SEO Step’s social media optimization strategies one could also build extra traffic in order to increase the popularity among the prospective people. SEO Step will help you understand:

* What is currently in trend
* Actual necessity of your clients
* Their feedbacks

The best way to excel in social media optimization

There are essentially three significant ways which SEO Step uses for the social media optimization. Those are:

* The SEO Step ensures that the content is interesting and active by including the content since the common people likes to know more about your real feelings

* We know that it is very essential to get familiar with the outside world particularly the target audience and accordingly plan out the things

* We ensure that your content have the ability to attract and motivate people on to your site since the main aspect of Social Media optimization is link building

Once you have made a recognized profile with SEO Step, people will certainly pay attention onto the content which you post or place. The more hype your buzz will cerate the more inbound links and traffic your web page will generate, thus, giving you the maximum profit.

Social Media Optimization (SMO) is a way of generating popularity for a website through social medias like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost. SMO is also Called web 2. 0 marketing.

Social media optimization has proved to be a better way of attracting traffic to a website and getting the site optimized than Search Engine Optimization (SEO). It focuses on driving traffic from sources other than search engines and thus it gives improved search ranking. It harnesses a lot of free traffic and is much cheaper than SEO.

You can target more traffic through SMO by using social sites like Digg, Furl, Stumble Upon and Propeller to name a few. You can generate one way links from high ranking sites so it’s great for your page optimization and people can click find these links while browsing these social sites. The more intriguing and catchy your review is the more people would click through on your link. But, to harness the true benefits of SMO, you need an authentic and experienced SMO service provider and SEO step is one of them. It provides relevant and intriguing content with high ranking one way links, which effectively helps in reaching you on the top of the search ranking.

Pay Per Click (PPC)

A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’
When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.
In a way, PPC advertising works like a silent auction. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. When a web user types a search query into the field of a search engine that matches the advertiser’s keyword list or visits a web page with content that correlates to the keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page. In search engines, a PPC ad is generally just above or to the right of the search results where they can be easily seen. On other kinds of websites, the ad will be placed in the location that the site designer has determined will be the most advantageous to his site and the advertiser.
To differentiate PPC ads from the natural search results displayed on a page, search engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links” which also makes them easier to notice on a page that is crowded with text and other items competing for a web user’s attention.
Overall, PPC ads are beneficial to advertisers and web users alike. Advertisers get noticed by their target audience and are charged only for the times that their ads are clicked on and web users get to select from sites that may be relevant to the page they are viewing without having to deal with obnoxious banner or pop-up ads that flash and distract.
There are countless pay per click management services out there competing with each other but, without question, the heavyweights in PPC advertising are, in order:

1. Google Adwords
2. Microsoft adCenter
The rates that these outfits charge for a PPC ad vary significantly depending on the popularity of the keyword or phrase. For example, if an advertiser wants a PPC ad targeted for the phrase ‘cottage cheese’, they can get prominent placement for their PPC ad with a very low bid and a low per-click charge. However, for a phrase such as ‘computer’, an advertiser can expect heavy competition for prominent placement and expect to pay premium per-click rates. It all comes down to supply and demand for the keywords and phrases that the advertiser wishes to target.
Pay per click ads also level the playing field like no other form of advertising. A small, web-savvy company can, with a limited budget, outbid much larger companies with enormous advertising budgets and gain the edge they need to get noticed in their market.

Advantage

•  PPC is the most effective method to get potential customers
•  You have the ability to continuously monitor the cost per visitor
•  It's simple: the more you pay, the best positions will have on the list of "sponsored links"
•  You only pay for visitors who click on your ad
•  With PPC you can choose the terms to advertise your products and services
•  Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad

SEO for Beginners--Step By Step SEO Tutorial

Welcome to the SEO for Beginners Session. Its great you have decided to learn this online technique to earn money through simple seo process. Well I hope I can explain everything very clearly. It is complicated at first, if you have not ever used, but after some time you will feel everything very easy. Please keep it mind, seo is a simple, easy but time consuming process.

Let's start with this. I assure you that you will love and you can do it easily.

Here i'll write everything about seo, better to read and apply one step daily.

The simple steps will be included the following

1. You need a website or Blog
2. You need a Google Adsense Account
3. Understanding of SEO process
4. Add Google Adsence code in your website
5. Promote your website
6. Get paid if someone clicks on your adds.

1st Step
Before you begin, You need some understand about seo. Spend this day to study the different seo topics that are given in this website like what is seo, on-page seo, off-page seo, seo tools and other seo topics. Go to the home page of this site and start learnign different topics. I know, if you are beginners, you will not understand clearly what I am saying, but when you will start your seo process, it will be helpful for you. So read these all topics and try to understand the theme.

2nd Step
Now you have learned that what is seo and have gained some basic seo training, we will proceed further. For this new seo process, you need your own website. This is not a costly, you can purchase your domain and hosting package from anywhere. It costs round about 15 to 20 US Dollars per year or Rs. 2000 per year. If you do not know what is domain and hosting, you should study this topic

What is Domain and Hosting?
Although you can purchase your domain and hosting from anywhere, but I suggest the Blue Host. This is the best hosting providing company with best services.

Search Engine Marketing (SEM)

Your serp Promoting SEM look for (Internet marketing) will be the list of promoting pursuits to realize selected aims throughout search engines like google (Google search: search engines like yahoo), the two by simply increasing your field of vision of an site one of several connection between natural and organic setting, the two invest in involving financed backlinks as well as your mix of the two approaches as well as various other campaign-related promoting along with pay per click marketing circuits.
Your SEM can be a collection of techniques geared towards increasing your standing of an internet site inside internet pages involving search engines like google as well as, no matter the reason to further improve availability by way of search engines like yahoo.
Your SEM (Internet marketing) in addition is the term for your job along with operate taken on by simply specialists SEM seo assignments get internet sites with their clientele so as to boost the quantity of sessions along with effects as well as the look involving activities promoting determined by search phrases.

The intention of internet marketing SEM are generally:
- Greater sessions to get:
- Improve the knowledge in the consumers of an certain site
- Greater contact lenses.
- Greater income.
- Look for along with exploration involving brand-new customers.
- Expansion in the level.
- Focused company as well as site.

Search engine optimization (SEO)

In general, users do not make much use of the lists of favorites or bookmarks browsers provide systems and rarely directly typed the URL of the page you wish to go, because he might not know it.

Given this dynamic, web positioning strategies are critical . Since on the other hand, after a search of less than 30% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.

Google, Yahoo, MSN dictate their results through mathematical algorithms that undergo analysis hundreds of factors. Each organization uses a contrasting instruction and the content is not decipher.

The reply lies in the SEO . SEO is the acronym for "search engine optimization (Search Engine Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a periodical clues and techniques to perform the mode of operation search engines. 

1. Content

What users see vs. what are the search engines. Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.

Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.

2. Indexability

This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly.

"The meta tags

The Meta Tags are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.

    * Meta Robots :         This tag is only necessary if you want that page is not indexed in search engines.

    * Meta Description :  This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.

    * Meta Keywords :    Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines, you must use all the techniques to be successful.

In conclusion, the main goal HTML tags to keep in mind for a good positioning are:

- Title.

Before entering into any other theme or gimmick positioning is important to define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important word describe the page or section to which we refer.

- Description.

Individual short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the "SERP's (search results pages of search engines.)

- H1, H2, H3, ... Hn

Correspond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.

"The relevance

Relevance is an important point, this means that any word used in the title and meta tags of the page in question should be included within the text content of the page. It is noteworthy that some practices are penalized by search engines such as using hidden text and word lists.

"The URL

You try to be as descriptive as possible and semantically also facilitate proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html

To strengthen the content of the page and improve your position in search engines is important that labels view the URL above and have the same content.

»Photos

Are not read by search engines, but you can rename them or give them descriptive attributes to facilitate indexing. A picture of a cat whose name is "12345.jpg" is not very descriptive, but if you change it to "gato.jpg" and you're telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a gray cat," and that will also serve people with disabilities be aware of their visual content.

"The outgoing links

They are also an important factor in the confidence that generates a site. Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages: Convert your reference page with unique content and a number of resources that extend and complement the information.

"The map

Finally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines.

3. Keywords

One of the most crucial factors in the management of the natural results are the key words, as in any book we are informed of the contents of the page and to be text, are perfectly understood by search engines, you should avoid using text as: "Home Page", "Home," Name of the Institution. "Search engines are the main gateway to cyberspace. A person who wants to find a page on the Internet, usually done through a search engine.

All positioning campaign must begin with the analysis of the keywords or keywords for which you want to optimize the website. Keywords means those words such as "hotel" or strings of words such as "hotels in Barcelona, and your choice will depend on the content of your campaign goals, and finally, the target or target to which you want to address .

The SEO is roughly 4 points:

* Content. Basis of SEO, without content you have nothing to position . The aim is that the content created, has quality and is accessible and readable by search engines. You      can use SEO-Browser to view your site as you would a search engine.

* S.E.O. (search engine optimization)Keywords (keywords) . The basis for the classification of any form are the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO . The typical procedure for choosing and finding keywords is that   once chosen the theme on which we write, we make an investigation of possible keywords, through research on the topic to see what kind of concepts and words are which      are more related to it and then brainstorm ideas related words (can be via a tool like Google for keywords ). Once you've identified several key words then check the      

frequency with which they are searched and choose according to your target market and existing competition for that keyword. It should be noted that the term " keyword "does not necessarily refer to a word and in most cases refers to phrases .

* Optimization. Once you have the list of keywords you're using should try to take the best advantage of optimizing your content using tags , as the title (title), headers (h1, h2, h3, ...) and description (mini-summary of your page.)

* Authority. The way you show the search engines that our site is relevant, is through the sites we link. Making other sites link to us is what is known as link building . In addition, since the content is not sold by itself is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and with your own readers, it is these that can help you promote you by word of mouth.

4 . Professional Services

Hiring an SEO is a very important decision that can improve your site and save time, but also risk damage to your reputation. Make sure to research the potential benefits and the damage that a solvent can cause little SEO on your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

    * Review the content and site structure.

    * Technical assistance in the development of web sites, for example, hosting, redirects, error pages, using JavaScript, etc.

    * Content Development.

    * Management online business development campaigns.

    * Keyword research.

    * SEO training.

    * Experience in specific sectors and geographic regions.

Advertise on Google does not influence the position in which your site appears in search results. Google never accepts money to include or rank sites in our search results, appear in organic search results is free.

There are free resources such as Google Webmaster Tools, the Webmaster Central blog and the official forum, which can provide a wealth of information about optimizing your site for organic search. You can find many of these free resources and information on paid search in Google Webmaster Central .

What Is SEO / Search Engine Optimization?

SEO stands for "Search(explore) engine optimization." It is the impact of feat reciprocation from the "inexact," "organic," "editorial" or "natural" listings on operation engines. All educatee search engines much as Google, Character and Bing somebody much results, where web pages and additional cognition much as videos or localised listings are shown and hierarchic supported on what the operation engine considers most pertinent to users. Commercialism isn't encumbered, as it is with professional explore ads.

Advice For Newbies 

New to SEO? An excellent starting place is Google’s “Look Search Engine Optimization Starter Guide.” This is a free basic tips that "Buckdat media" provides to its own employees on how to get listed. You’ll find it Hare.