Tuesday, November 22, 2011

White Hat SEO

What is White Hat SEO?


"In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, back-linking, link building to improve link popularity, and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called ethical SEO."

White Hat SEO is nothing but strategies which are considered ethically correct and legitimate by SEO's as well as search engines while indexing a site. These techniques often make for a pleasant user experience, and more importantly bring in promising results in terms of high rankings and rank stability. The content that you would find on the webpage would not be solely for the search engine ranking purpose but also keeping the visitor in mind.

An example of a White Hat SEO technique, as opposed to a black hat technique would be back link generation (White Hat), as opposed to link farming (Black Hat). Back link generation is a process / set of techniques where some truly interesting and highly relevant content is created and then it is posted online. If the content is good, people will share it with others, and thus the link is propagated across the web. Link farming, on the other hand, is the unethical practice of creating a group of sites, and then hyper linking them all to one another, with no regard for relevancy. Back link generation can be a healthy way to increase the popularity of your site, while link farming will risk your website and your business through search engine penalties and the poor results of receiving non-relevant traffic.

There are countless White Hat SEO techniques, here are a few safe and ethical practices used to increase search engine rankings for a website:

Make the most of internal linking. You may be familiar with the fact that when sites link to other sites, search engines pass value for the terms/phrases used in the link anchor text. (Anchor text is the highlighted text in the link. internal links are an effective tool in improving a site's ranking. By adding links to the content of your site that are relevant for the user you can kill two birds with one stone - improve both search rankings and usability.

When web sites link to each other, either directly or indirectly through a number of different pages, a search engine might consider those links to be reciprocal links. Building reciprocal links is another White Hat SEO technique where you exchange links with other sites to get additional incoming links to your website. However, you must remember to have a high ranking popular site link to your content in a way that is relevant to readers.

Always keep in mind the golden rule of SEO: Content is king. Well written content not only engages the reader but it also Increases search engine rankings and traffic and promotes the likelihood of quality links from other sites. You should also update content regularly, every day, or at least a few times a week. Hosting a blog is a great way to boost visitor traffic onto your site as well which in turn will create better recognition and indexing of your pages.

If you want your website or blog to work for you and bring a steadily increasing flow of targeted visitors, I strongly encourage you to consider search optimization factors early in the game. If you're thinking about hiring an SEO firm the sooner the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO consultant can ensure that your site is designed to be search engine-friendly from the start. It's always a good idea to have an SEO Company work on your site if you're unfamiliar with SEO. They will know what keywords to use for you, and make sure that your site provides relevant information.

As web technology and its users evolve in their understanding of how to market their site the ethical way, several of them come to us to know exactly what the search engines, the social media and the consumer is looking for. For more information don't hesitate to contact us, we are happy to help.

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