Friday, July 1, 2011

What is Google Adwords?

Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!

The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.

The ad will appear on the page of results you decide you want to appear in. For instance page 1 of Google for a search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.

Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

So why use Google Adwords?

 It is now apparent that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that may have found a website in a search engines organic result, behave differently to traffic that comes directly from Google Adwords or “pay per click traffic”. The reason for this is simple: traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on a ad, it is simply that, an ad and that the advertisement is for something they need and want to buy, whether that be a product or services. Therefore, you don’t necessarily need millions of visitors via browsing, rather than specific targeted visitors via Google Adwords.

Google AdWords are Quick & Effective

Google Adwords campaigns are one the of quickest and most effective marketing mediums available to business, typically a campaign can be setup within 48 hours. The speed and customisation of campaigns possible is amazing, and any business who is not using Adwords to run their marketing campaigns, is missing out. We can guarantee that your competitors are currently using Google AdWords to steal leads from searches around your brands so why not ensure that you own both the paid and organic results for your brands.

 Start Live within 48 Hours

We can work with your business to get an Adwords campaign running from as little as $50/month (including management). Web Marketing Agency also consults with businesses who are currently spending between $500-$35,000/month.
So if you need an extra boost to your business or just want to buy a that AdWords spot above your competitors AdWords contact us.

Tags:  Google Adwords, Search Engine Marketing, Pay Per Click, Social Media Optimization

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